I sign up for new services/tools on a regular basis, usually from startups. Some promise to do "XYZ" better than tools I currently use. Some just peak my curiosity and I want to simply dig around. I would say 9/10 times, I end up not using the service/product I signed up for.

As a startup, I can understand that speaking to customers is super important. Speaking with customers helps you to figure what's good (or hopefully great) about your product, where customers get stuck, how well are you solving their problems etc.